Today, as '90s pop and Nike Air Max 97 Womens On Sale culture make a comeback, Nike will pay homage to the era with a new series of retro female footwear, and the Swoopes II will be the first silhouette rereleased. With it, new generations of women can connect to the sport through Sheryl Swoopes' incredible story.

The idea for the original Nike Air Max 98 Womens On Sale began during a pivotal point in Nike Men's Training history. The turf training surge in the '90s had slowed down, and Nike faced competition from brands that had a grasp on the no-frills older male consumer. It wasn't Nike's top-performing market, but it was a valuably stable market, and early leaders on the Monarch knew that the brand needed an impressionable shoe to spur growth in the training sector again.

If Father's Day were a shoe, it would be the Nike Air Max 270 Womens On Sale. The wide, comfortable cross-trainer that has remained a mainstay in the Nike line for almost two decades and four editions has also carved out its fashionable niche in the "dad-shoe" demographic.

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